hi to all these balls today

I was hot to launch a new

small series of convoy videos entitled

story of a logo we start all from

continued with the brand logo of

high-end ready-to-wear

lacoste we will learn more about

the story of this little green crocodile

Let's go

[Music]

then the brand

of in 1933 by andré Juillet the famous

French tennis player rené lacoste

we're not going to talk too much about clothing

same but rather branding and

obviously the logo to know how

we ended up creating a little

crocodile as a logo you have to

return to rené tennis career

lacoste

according to rené lacoste himself the origin of the

little green crocodile would actually go back

a bet that would have made it with the

captain of the France team

tennis in 1925 while rené lacoste

raving in front of a crocodile briefcase

in front of a shop window

he would then have promised her

offer if he wins an important match good

there lost the match but a reporter at

during the challenge nicknamed him the alligator and

the American public hastened to

nickname so because i quote that

underlined the tenacity he made

proof on tennis courts

never letting go of its prey then

that in 1926 robert georges a friend of rené

lacoste then draws it all

first crocodile which to embroider on

the pocket of his blazer and then

1933 on cotton shirts which

was made for its use

personal and that it will cover the

on and off the field

the brand symbol and create before

to arrive at the famous crocodile that

knows the logo varies by size

and the colors so that rené lacoste

end up slicing up for a little

green crocodile with white scales mouth

open and red

then there are several tens

years when the brand has evolved

little way and we arrive in

2011 the brand uses the agency

French swing to modernize the logo

we find a crocodile that was

moved to the right of the logo to create a

horizontal continuity and we also have

a typo overhaul for whatever

more modern thing

it is thinner and less massive

according to think the brand sees him a little

from the sporstwear side of the brand for

project towards a more fashionable image

especially with the female gender

more recently in early 2018 lacoste

joins the international union to

nature conservation and launches

a collection of polo shirts in edition

limited or endangered species

take the place of the little

crocodile the ten species of animals

threatened are directly intended by the

lacoste studio and for each species

the amount of skin the product

corresponds to the number of animals listed

in nature we found the condor

from california

the parrot capac to the laurines wars of

the probe and many more

that's all for this story of

logo there is a small series that goes

follow I will notably make the mark

nike has a lot to say it

may be quite interesting

in the meantime I invite you to like

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to make her grow

thank you and I see you soon