you say tell me today we do

lacoste watts

we will start with the origin of the logo

since it was done before creation

business is just before a match

very important that rené lacoste et al

murr he was walking alive when everything to

suddenly you have reborn who will flash

on a crocodile suitcase and the sound

captain we're going to give him the challenge of

win the match if he wins and wins

the suitcase goes like any good story

rené father is actually a journalist

american who will hear this story

who will find that it's funny so he

will write an article and he will name

rené lacoste in the all crocodile

simply because in fact he didn't

dropped its prey

imagine he would have won his match

maybe lacoste today

would not exist in the following it will

actually wear a blazer where we will have

draw the crocodile sign and it goes

wear it everywhere so people will

really know for that and it's going to be

also drawn on these little shirts

airy who plays tennis when i say

shirt actually wandered that's it

just that back then playing

this way to tennis pants

long sleeve shirts

this stuff one more another in

uruguay in 1930 hadrian g paste related and

lacoste who formed the company

lacoste and they gave the code name

to the lacoste shirt l 12 12

simply the m for lacoste le 1

for small dive the 2 for sleeves

short and sweet for the number

of testing before you get to the famous

lacoste shirt his shirts are

intended only for tennis and by the

because of golf

married to catherine lacoste and he has

took advantage to make him wear his

clothes namely an object what in

the 60s

rené lacoste who will create a revolution

because yes wilson so much

it was the first steel racket to

the base I was playing with rackets in

wood in the 70s to 90s

they will focus their advertising on the chat

simply elegance and sport

because their clientele has aged and

who want to renew themselves by targeting the

youth the 90s where everything goes

change in the arsenic double group

gold disc that goes completely

influence youth with acoss

so between arsenic and the post office

to be a love but not at all

reciprocal as lino himself says

it's like you flirt n900 super

long and she never calculates you

in python for arsenic at that time

it was a classy little thing that you

could wear in the ghetto it was

really too stylish and the advantage of

lacoste is that it was french

compared to what you might find in

united states the goal of linos and l

exaggeration

it was to be undermined from head to

feet in the cause bob polo pants

basketball socks for the older

dangerous laval perfume chips voila I

just give the definition of the bist

wololo lino and this is the boom all the

world will wear lacoste it will become

the brand the trend to wear

and at that time the cause was not

really time to mix with this

culture which hip hop which was still

very very frowned upon the show is entitled

and the cause said they haven't asked

i think he actually wanted to stay

in this small side we are the bourgeoisie

because those who play tennis and

in golf it was not rap their post

they really have no luck in 2011 and

some breivik would split

arrest

after doing a merger and killing 77

people

he's going to wear a red lacoste sweater which

will make a bad ad for such

point it's going to be so hard for the

cause of the wind a poly side throughout

india hires because of that like what

advertising they have no luck between

time there are little problems of

family and they will sell the business

to Swiss a limited company which

is called maus brothers holding for aux

damn billions of euros this is

always the same level of collaboration

of a bag admitted to matane had and the

den that the little supreme shoot they

are going to use month at aces canes

they will do the supreme collaboration

with him he will attend the parade 2010

is acoss they will play a

your clan at that time you say it's

well you assume however there is a small

thing that crumples me there he does not assume

at all in fact

they go so far as repress romeo elvis who

talk about the cause they carry

lacoste making videos on the cause

who has crocodiles on him the doctorate is

witness

I stop hot the patient is

unfortunately there is no answer

de lacoste why he would have refused him

he would have accepted a month at ace cannes

I actually think

post they want to stay in mode

bourgeoisie therefore sport tennis this kind

of things is actually they agree to

open up to the hip hop world thanks to

collaborations but I find that when

same shame to refuse guys like